Melissa Litchfield is a digital advertising and marketing expert for online entrepreneurs and small business owners for the past 7 years. She owns an advertising agency specializing in lead generation and digital course & product sales. Melissa strongly believes in holistic marketing efforts which in turn is the fuel to scaling online businesses.
Everyone is looking for a trick or a hack to grow and scale their business, but what most fail to realize (or teach) is that it takes TIME and CONSISTENCY. Overnight successes aren’t realistic. Become known for one thing online and educate your audience on that topic. Crush myths, disrupt the industry, and create enough visibility for your brand so you become that one person that people end up thinking of when it comes to your industry or niche.
I was inspired to start my business because of the results I was able to achieve for clients at a previous agency. These results made a significant impact in my clients’ lives, like 1) buying their first home, 2) buying a new car for a loved one, or 3) taking a dream vacation in another country. Not only are they able to change their own lives with the revenue from paid traffic but my clients impact so many lives through their educational courses.
I serve online business owners who strive to educate their course students with the knowledge that will ultimately impact their health, wealth, business, or relationships. My agency helps these business owners impact more course students through paid and organic marketing efforts, which then also scales their business.
The top 3 mistakes I see course creators make:
1) Promoting/launching a course that was created on the assumptions of what their audience wanted/needed.
2) Failing to do market research and proving the course concept before selling.
3) Failing to meet their audience at the different awareness levels, taking them from problem aware to solution aware.
Are you planning a launch of the year and need a killer ad & funnel strategist to help you skyrocket your sales, impact more course students, and scale your business? What we can do for you:
- Rebrand Your Signature Program Or Service + Promotional on Brand Material Including Sales Page Design And Graphics + New Funnel Optimized For Higher Conversion + IG & FB Ads
fun fact: Deeply Rooted Studio has designed Litchfield Media website!