A curated look at the brands that finally stopped looking like everyone else
you can also click the button below and explore the full capabilities deck
This is a collection of the identities, digital ecosystems, and launch suites designed to outgrow the standard directions of your industry and build a foundation that matches the level of your work.
portfolio + case studies
certified second
Megan came to me launching a certification for a highly skeptical audience of executives, with a very specific brief: it needed to feel like the library at an Ivy League school. Esteemed and collegiate, corporate enough to earn trust, but warm enough that landing on it felt like a sigh of relief.
So we built The Second Chair 🪑
Every decision was reverse-engineered from what this brand needed to do downstream — from the wax seal wordmark, to the plaid pattern that earns its moment without taking over, to the color range built to grow with the program as modules and assets get added.
This project included the full brand direction plus the Kajabi funnel buildout: sales page, checkout, confirmation, and library page… the whole experience end to end.
Certified Second™ is the original invite-only certification for Seconds-In-Command of entrepreneur-led companies.
launch
support
PANÉ MARKETING
Y’all know I have a soft spot for the type of rebrand where we get to bring out the version of my client that hasn’t been fully reflected in her brand yet.
She’s the founder who added iPrevail and Asking Alexandria to her wedding playlist because those were the most on-brand moments for her and her husband. She’s got a very clear “BOOM” side (her words, not mine 😄) and a story-led side sitting right next to it.
So when she told me on our first call she wanted 👇🏼
👀 her brand to finally reflect her wholeness
👀 the BOOM side brought into the mix
👀 without losing the professional side that runs through her service
…I knew doubling down on the duality was the right call.
Duality is what makes a brand future-proof through every market shift, including the AI era, because human-forward brands cannot be replicated. 🙋🏽♀️
Pané Marketing is a Content Marketing & Brand Studio that combines psychology, storytelling, and visual design to help your small business make a bigger impact.
brand intensive
BEEP Marketing Co.
The focus was to differentiate them with a brand identity that completely leans out of the medical industry.
The visual system is built around a tension: most diabetes marketing treats the condition like something to manage and overcome: soft blues, inspirational gradients, stock photos of people smiling at their CGMs. Beep refuses that.
Sophisticated enough for enterprise budgets. Human enough that the community recognizes themselves immediately.
Beep Marketing Co. is a diabetes marketing agency run entirely by people living with T1D.
BRAND & web INTENSIVE
mila
Melissa at Litchfield Media was building a countdown timer and redirect tool for creators - useful, but not exactly a category with a lot of design ambition.
We built MILA a visual identity that actually had one. Bold type, a palette of matcha, foam, and lime cream, and enough personality that it reads as a brand, not just a SaaS tool.
Your friendly countdown timer! 🍵
BRAND
INTENSIVE
the DEEPER Builds
While the Design Intensive is a focused window of strategic execution, these stories represent the long-form partnerships where we rebuilt the entire brand infrastructure from the inside out to ensure the foundation was strong enough to sustain the next decade of growth.
