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😎 Brand & Web design ↗

You've spent years building a business people respect. I'd love to get my hands on how it's presented.

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Brand identities and websites for established businesses ready to be considered for bigger opportunities. Developed with your reputation, your buyers, and the people responsible for maintaining your brand in mind.

BRAND SYSTEMS · WEBSITE DESIGN · CREATIVE DIRECTION

WHEN YOUR REPUTATION STARTS OPENING BIGGER DOORS

Your team needs more than a set of brand files

You’re being considered for higher-value work

You’re stepping into greater visibility

Your offers need more considered presentation

You want to know how the identity translates into the materials you actually use, and give your team enough guidance to apply it well. That means considering the website, proposals, content, and launch assets while the brand is being developed.

Your proposal gets forwarded, your website gets reviewed, and people who haven’t met you become part of the decision. What they see needs to communicate the quality and depth that your existing clients already know you for.

You’re pitching podcasts, being invited to speak, or building partnerships that put your name in front of new audiences. When people look you up afterward, you want them to find a business that reflects the expertise that got you invited.

You sell work that takes some understanding, to buyers who look closely before committing. The way your information is presented needs to help them understand the offer, assess its relevance, and find answers to the questions influencing their decision.

WHEN A brand system build MAKES SENSE

Brand breakdowns.

I've been sharing more of what actually happens between receiving a client's brief and developing the finished brand identity. The business context, the creative direction, and the decisions behind what you eventually see. Pick a project and I'll walk you through how I approached it, what I considered, and why certain decisions made sense for that particular business. 👀

0:00 / 0:00
Press play. This is what you're booking.

A glucose display for people living with Type 1 diabetes and their families. Parents, caregivers, schools and healthcare teams all use it for different reasons, so the identity had to work for each of them and say the same thing as Beep's messaging.

Marissa's voice came through loud and clear on social and in her emails. Her visuals told half the story. Blunt Heritage gives the BOOM side and the story-led side equal room, with loud music in one room and sourdough starter in the next.

Ivy League meets B2B executives. Megan needed a brand formal enough for a skeptical executive audience that still feels warm when they land on it. Library energy at the top, executive credibility all the way through, plus the full Kajabi funnel.

HERE'S HOW THE brand SYSTEM BUILD WORKS

You'll know what we're developing, why I'm recommending a particular direction, and how it connects to your business.

I walk you through the decisions as we go, so you have the context to give meaningful feedback and understand how the finished work will function across your business.

From Direction to Launch

Ready when you are

01 / Understanding the business

Before design begins, I work through your intake and existing materials to understand your positioning, offers, buyers, and what this project needs to support.

We clarify the reasoning behind your references and preferences, along with the practical requirements that will influence the work.

02 / Developing the direction

For branding, I develop the visual direction and test it across applications relevant to your business, so we can assess how the elements work together in use.

For your website, I work with your supplied copy to shape the page layouts, considering what needs emphasis, how people navigate the information, and where they need a clear next step.

03 / Walking you through the work

You’ll see what I’ve created alongside an explanation of the decisions behind it, so you can understand how the direction connects to your business and give feedback with that context.

We then refine the work through two revision rounds, with two rounds per phase for the combined branding and website project. 

04 / Preparing your brand for real-world use

I prepare the final files or website, the launch assets included in your package, and the guidance you and your team need to use what we’ve created.

Throughout the project, I’m considering how the work will function once it’s in your hands, including what needs to be editable, reusable, or explained.

- Megan Long, Founder Second First®

"It felt like we suddenly had an executive-level expert embedded in our team."

DRS was first on my radar over a year ago after seeing projects that really resonated with my aesthetic: polished, professional, and B2B appropriate, without being cold and lifeless.

Diana has the ability to masterfully interpret the client's vision, while layering on her own expertise and creative direction. Because of this, there were areas that she took the initiative to provide alt copy, or add to the project in ways she knew would convert better, but never in a presumptuous or pushy way.

When I received the finished draft of this sales page, I totally cried at how absolutely seen and understood I felt, and how well-taken-care-of the brand was. She clearly has high standards for herself and her studio, and it's incredibly appreciated. She immediately understood not only our company, but our ideal client (and their psychology). 

There is no way this project and upcoming launch would be nearly as successful without Diana.

the BRAND SYSTEM build

A brand identity considered in the context of your whole business.

We translate your positioning into a visual identity that represents the reputation you’ve earned and helps buyers recognize the quality of your work. Throughout the process, I consider how that identity will function across your offers, content, and client-facing materials, with the guidance your team needs to apply it well.

TIMELINE: 4-6 Weeks

See What's Included

Brand launch assets

Two launch feed graphics or carousels, one teaser feed post, and two individual Instagram Story teasers to build interest and introduce the new identity.

Brand guidelines & handoff


Guidance on using your logos, typography, colors, and supporting elements, alongside organized final files and instructions to help you and your team apply the brand consistently.

Brand & creative direction

A visual direction shaped by your positioning, buyers, business goals, and the environments where your brand needs to work. This establishes the reasoning behind the identity and guides decisions about typography, color, imagery, and graphic style.

Complete visual identity

Your primary logo suite, secondary logos and marks, typography selection, and custom color palette, developed as a system with the flexibility to work across different formats and contexts.

Brand application & testing

I test the identity in settings relevant to your business, such as website layouts, social content, or proposals, to see how it handles real information and different visual demands. These application examples help us evaluate and refine the direction; finished assets are outlined separately below.

Five content-led carousel templates

You provide five carousel posts, and I design them into editable, reusable layouts. Working with your actual content allows me to account for different lengths, emphasis, and pacing, giving your team a more flexible set of templates for future posts.
→ Start NOW 👩🏽‍💻

Investment: $8,500

*50/50 Payment Plan available

the WEBSITE BUILD

A digital experience that reflects your expertise and how your buyers make decisions.

Your website needs to help people understand the depth of your work, explore your offers, and feel confident taking the conversation further. I bring creative direction, buyer psychology, and UX into the design, considering how the experience holds their attention and makes detailed information easy to navigate.

TIMELINE: 6-8 Weeks

See What's Included

Website handoff & guidance

A walkthrough of your finished website and guidance on managing its content, so you and your team understand how to make routine updates while preserving the design.

Website launch assets

Two launch feed graphics or carousels, one teaser feed post, and two individual Instagram Story teasers to build interest and direct people to explore your new website.

Custom website design & build

A complete 6–8-page website designed around your brand, offers, and the information your buyers need before they enquire or purchase. The visual direction carries through each page, with layouts and interactions considered for the content they support.

UX & page layout

Your supplied copy shapes the layout of each page. I consider what needs emphasis, how to make detailed information easy to navigate, and where design can help people understand your offer and take the next step.

Responsive design

Layouts refined for desktop, tablet, and mobile, with attention to typography, spacing, navigation, and interactions so the experience remains considered across screen sizes.

Website setup & integrations

Basic SEO setup, domain support where needed, and applicable marketing software integrations to connect the website with the tools you use in your business.
→ let's do this 👩🏽‍💻

Investment: $8,500

*Website copy and blog content are supplied by you or your copywriter.

Blog setup

A blog styled to work with the rest of your website, with three supplied posts uploaded and formatted so you have examples to follow when publishing future content.

*50/50 Payment Plan available

The Complete Brand System Build

Your brand and website, developed with the whole business in view.

You want to put your business forward for the clients, contracts, and opportunities you’re ready to pursue, knowing your brand and website support that ambition. Together, we shape how your business is seen and understood, so the people you want to reach can see the relevance of your expertise, understand your offers, and feel confident taking the next step with you.

→ let's go 👀

Investment: $15,000

A combined investment of $2,000 less than booking separately. [Payment plan available]

10-12 weeks

Includes everything in the Branding and Website VIP Months, with one coordinated launch and two revision rounds per phase.

Hi, I'm Diana

I’m thinking about how you’ll use it while I’m designing it.

I’m a brand and creative director, and the questions I ask tend to reach beyond the design itself. What are your buyers looking for before they commit? How does this offer connect to the rest of your business? Will your team be able to use what we create?

Those answers influence the work. I test visual directions with content and applications relevant to your business, consider how your website presents detailed information, and explain the choices so you understand how everything fits together.

My clients bring deep expertise in what they do. I bring the creative direction and systems thinking to help that expertise come through in how their business looks, feels, and functions.

GET YOUR BRAND LEVERAGE
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GET YOUR BRAND LEVERAGE
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GET YOUR BRAND LEVERAGE
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GET YOUR BRAND LEVERAGE
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GET YOUR BRAND LEVERAGE
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GET YOUR BRAND LEVERAGE
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GET YOUR BRAND LEVERAGE
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GET YOUR BRAND LEVERAGE
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Website builds

Selected builds.

Brand systems, full websites and sales pages. Hover a project to watch it.

12 projectsRecorded from the live sites

Let's get your brand in order.

Whether you're looking for a new brand identity, a website, or the complete system, tell me a little about your business and what you're planning. I'd love to see what we could build together.
Start your project →

Rooted in Results

marissa, pané marketing

"I've been obsessed with your work since like 2023..honestly it may be back even farther to 2021 lmao - you were the FIRST choice if not the only choice. I am the pickiest b*tch when it comes to design-related things, and I knew I'd never be happy with someone I hired unless I was already obsessed with everything they produced - like a full, wide range of projects in your portfolio showing multiple styles really sealed the deal for me because most designers have 'a style' and it infuriates me when everything looks different....but still the same

Diana is super organized, on top of her sh*t, incredible at communication, and will give you so much more than you think you need

Just hire her. she's a magical design wizard who somehow knows you better than you know yourself and can blend every nook and cranny of your personality into one cohesive brand that feels SO you even when you yourself can't ever really articulate who you are. 

"With this brand refresh I'll feel more comfortable with higher price tags"

dynasti hunt, tayden impact partners

"She built Tayden’s original brand from the ground up with such clarity, care, and intentionality - and it continues to hold true, even as we’ve evolved. When we needed to revisit and expand key materials recently, I knew immediately that I wanted to bring her back in.

Diana has that rare ability to blend strategy with design, to translate vision into something that feels not just beautiful but true. She helped us organize, refine, and elevate our branding experience so it could keep pace with our growing systems and deeper body of work. Every time we work together, I walk away feeling seen, supported, and proud of what we’ve built.

I keep coming back because Diana doesn’t just get the assignment, she makes it better. She’s a thought partner, a systems thinker, and someone who genuinely cares about the work and the people behind it. I can’t recommend her highly enough."

"Working with Diana is one of the best decisions I’ve made as a founder."

heather c., The lever

She doesn’t just design; she listens, collaborates, and then brings ideas to life in a way that always exceeds expectations. Her creativity, combined with her passion for quality, makes every project feel personal and polished.

I chose Diana because of her portfolio’s exceptional quality and her reputation for being reliable and easy to work with. We have worked together on several projects now - she's quick, ultra creative, and nails my vision every time.

Her ability to deliver high-caliber designs made the investment worthwhile, and I knew I’d be getting work that felt uniquely crafted for my brand.

Her dedication to both creativity and precision truly sets her apart!

"The best part of working with Diana is her commitment to understanding my vision down to the smallest detail."

lacey madison, founder, investor

Diana is a long time friend of mine who just from day one... I knew she was ABSOLUTELY INSANELY Brilliant and SO incredibly talented. She CONSISTENTLY tested the boundaries for what was possible in Design and it is so much of the reason I decided to work with her.

I am an against the grain type of founder - while everyone else goes left, I go right and Diana just understood that whole heartedly and truly captured that essence from day one.

Because of her - I was able to buy back more time doing other things in my business and enjoy the last few weeks of pregnancy I had left!

Ummm... run dont walk. Like don't consider anyone else... you know that list of contractors you were tossing between? Throw it in the bin. It is a clear answer. HIRE HER.

"This woman puts her heart and soul into EACH AND EVERY PROJECT!"

5 New 1:1 Clients 

63% 

Conversion Rate

After We Launched Her New Website

50+ Waitlist Signups

to her in-person event

Booked Out

Quarter In Advance After Rebrand Launch

this time, the proof is in the pudding numbers

Case study · The Full Rebrand Experience

What the full rebrand changed for Litchfield Media

Melissa, founder of Litchfield Media, has been a client since 2020. These are the results after her rebrand launched.

View live ↗
ProjectThe Full Rebrand Experience
Client since2020

Our goal was to improve overall brand experience and strengthen positioning to gain more influence on the market.

Litchfield Media

After the rebrand

  • 01Booked out her agency services a full quarter in advance
  • 02Launching a new membership with ease
  • 03More aligned direction with the level of support and results Melissa provides
  • 04Easier content creation
  • 05Her audience feels more connected and pulled towards her business
  • 06More time to focus on key business initiatives
Booked out
Quarter in advance
after rebrand launch
Melissa LitchfieldDiscovery call booked already!
DianaWell that was quick!
Melissa LitchfieldRight?!
Melissa LitchfieldThank you!! Good so far, booked out until March
“Any idea that I have and send to Diana she always delivers and never ceases to amaze me.”

Diana has been such a valuable asset to my agency. I trusted her to create the rebrand for Litchfield Media. What she came up with was nothing short of amazing. I literally drool over my own branding for my agency AND I receive so many compliments on it. Diana is thorough and very detailed oriented. She can make your branding vision come to life in all aspects.

Melissa Litchfield
Melissa LitchfieldFounder, Litchfield Media

Impact at every level

Read the story
About

Litchfield Media is the premier social ads & sales funnel agency for coaches, course creators & online entrepreneurs who want want it all.

The why

Melissa, the founder of LM, has outgrown her previous brand direction (also done by Deeply Rooted Studio), and she was ready for the “next step” in her business. She was in a place where new ideas were being born and she wanted her new brand to represent her (and team’s) expertise & value.

Melissa was ready for
More recognitionBetter brand loyalty & trustIncreased visibility and brand growth
Diana’s vision and goal for the new LM brand

My #1 goal was to curate a seamless brand experience that represents the level of clients LM serves. When we were developing assets and website I wanted to go outside the industry norms (what you usually see in the online space and Melissa’s niche). I focused on showcasing results and client case studies in a new and engaging way to ensure users won’t skip through but can immerse themselves in LM’s experience from the very first moment.

GET YOUR BRAND LEVERAGE
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GET YOUR BRAND LEVERAGE
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GET YOUR BRAND LEVERAGE
·
GET YOUR BRAND LEVERAGE
·
GET YOUR BRAND LEVERAGE
·
GET YOUR BRAND LEVERAGE
·
GET YOUR BRAND LEVERAGE
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GET YOUR BRAND LEVERAGE
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Ready to hand over the vision and let the execution begin?

Before you book

FAQs