Launch design with taste.
And a checkout page that closes.
build your own launch (BYOL✌🏼)
⭐️⭐️⭐️⭐️⭐️
“It felt like we suddenly had an executive-level expert embedded in our team.”
- Megan L. founder of Second First
From $3,500 ⎸ Base timeline: 3 weeks
Boutique launch design for established founders with a launch on the calendar. Choose the pages, emails, and campaign assets you need, and I'll design them with the UX, buyer behavior, and visual direction of your launch in mind.
Your base build includes
Now choose the additional pieces your launch needs ↓
Full visual asset library
Sales page design + build
One week of post-execution support
Custom graphics + mockups
Walkthrough video + documentation
Every project starts with sales page design. Add the launch pieces you need to create your own build.
I take complex offers, buyer considerations, and launch priorities and translate them into visual experiences that help the right people understand what they’re looking at, why it matters, and what to do next.
That means I’m thinking about more than how the page looks.
I’m considering the offer, the audience, the information they need, the questions they might have, and the decisions each part of the launch needs to support.
I’m looking at how the pieces connect, where the buyer is entering the experience, and what needs to happen before they are ready to buy.
The sales page, checkout, emails, graphics, and mockups each have a different role. I design them with the wider launch in mind, so the experience feels intentional from the first click through to the final decision.
The design starts before the design
Diana has the ability to masterfully interpret the client's vision
...while layering on her own expertise and creative direction. Because of this, there were areas that she took the initiative to provide alt copy, or add to the project in ways she knew would convert better, but never in a presumptuous or pushy way.
- Megan Long, Founder of Second First
First 5 figure launch after Diana rebranded our website and sales page
I cannot tell you how much peace of mind it gives me as a business owner to have Diana on our side. I do not need to worry about my branding because it's in the best hands possible.
- Lissie Poyner, Diabetes Health Coach,
Founder of Needles and Spoons and Beep Marketing Co.
"The best part of working with Diana is her commitment to understanding my vision down to the smallest detail."
We have worked together on several projects now - she's quick, ultra creative, and nails my vision every time.
Her ability to deliver high-caliber designs made the investment worthwhile, and I knew I’d be getting work that felt uniquely crafted for my brand.
-Heather C., Founder of The Lever
featured project
The brief
Certified Second™ is the original invite-only certification for Seconds-In-Command of entrepreneur-led companies.
Megan came to me launching a certification for a highly skeptical audience of executives. The brief was specific: it needed to feel like the library at an Ivy League school. Esteemed and collegiate, corporate enough to earn trust, but warm enough that landing on it felt like a sigh of relief.
The direction
So we built The Second Chair.
Every decision was reverse-engineered from what the brand needed to do downstream, from the wax seal wordmark to the plaid pattern that earns its moment without taking over, to the color range built to grow with the program as modules and assets get added.
Certified Second™ is the original invite-only certification for Seconds-In-Command of entrepreneur-led companies.
Confirmation page
Sales page
Certification Branding
Badge Design
Library Page
Certificate Design
Checkout page
- Megan Long, Founder Second First®
"It felt like we suddenly had an executive-level expert embedded in our team."
DRS was first on my radar over a year ago after seeing projects that really resonated with my aesthetic: polished, professional, and B2B appropriate, without being cold and lifeless.
Diana has the ability to masterfully interpret the client's vision, while layering on her own expertise and creative direction. Because of this, there were areas that she took the initiative to provide alt copy, or add to the project in ways she knew would convert better, but never in a presumptuous or pushy way.
When I received the finished draft of this sales page, I totally cried at how absolutely seen and understood I felt, and how well-taken-care-of the brand was. She clearly has high standards for herself and her studio, and it's incredibly appreciated. She immediately understood not only our company, but our ideal client (and their psychology).
There is no way this project and upcoming launch would be nearly as successful without Diana.
marissa, pané marketing
"I've been obsessed with your work since like 2023..honestly it may be back even farther to 2021 lmao - you were the FIRST choice if not the only choice. I am the pickiest b*tch when it comes to design-related things, and I knew I'd never be happy with someone I hired unless I was already obsessed with everything they produced - like a full, wide range of projects in your portfolio showing multiple styles really sealed the deal for me because most designers have 'a style' and it infuriates me when everything looks different....but still the same
Diana is super organized, on top of her sh*t, incredible at communication, and will give you so much more than you think you need
Just hire her. she's a magical design wizard who somehow knows you better than you know yourself and can blend every nook and cranny of your personality into one cohesive brand that feels SO you even when you yourself can't ever really articulate who you are.
"With this brand refresh I'll feel more comfortable with higher price tags"
dynasti hunt, tayden impact partners
"She built Tayden’s original brand from the ground up with such clarity, care, and intentionality - and it continues to hold true, even as we’ve evolved. When we needed to revisit and expand key materials recently, I knew immediately that I wanted to bring her back in.
Diana has that rare ability to blend strategy with design, to translate vision into something that feels not just beautiful but true. She helped us organize, refine, and elevate our branding experience so it could keep pace with our growing systems and deeper body of work. Every time we work together, I walk away feeling seen, supported, and proud of what we’ve built.
I keep coming back because Diana doesn’t just get the assignment, she makes it better. She’s a thought partner, a systems thinker, and someone who genuinely cares about the work and the people behind it. I can’t recommend her highly enough."
"Working with Diana is one of the best decisions I’ve made as a founder."
heather c., The lever
She doesn’t just design; she listens, collaborates, and then brings ideas to life in a way that always exceeds expectations. Her creativity, combined with her passion for quality, makes every project feel personal and polished.
I chose Diana because of her portfolio’s exceptional quality and her reputation for being reliable and easy to work with. We have worked together on several projects now - she's quick, ultra creative, and nails my vision every time.
Her ability to deliver high-caliber designs made the investment worthwhile, and I knew I’d be getting work that felt uniquely crafted for my brand.
Her dedication to both creativity and precision truly sets her apart!
"The best part of working with Diana is her commitment to understanding my vision down to the smallest detail."
lacey madison, founder, investor
Diana is a long time friend of mine who just from day one... I knew she was ABSOLUTELY INSANELY Brilliant and SO incredibly talented. She CONSISTENTLY tested the boundaries for what was possible in Design and it is so much of the reason I decided to work with her.
I am an against the grain type of founder - while everyone else goes left, I go right and Diana just understood that whole heartedly and truly captured that essence from day one.
Because of her - I was able to buy back more time doing other things in my business and enjoy the last few weeks of pregnancy I had left!
Ummm... run dont walk. Like don't consider anyone else... you know that list of contractors you were tossing between? Throw it in the bin. It is a clear answer. HIRE HER.
"This woman puts her heart and soul into EACH AND EVERY PROJECT!"
5 New 1:1 Clients
63%
Conversion Rate
After We Launched Her New Website
50+ Waitlist Signups
to her in-person event
Booked Out
Quarter In Advance After Rebrand Launch
this time, the proof is in the pudding numbers
FREQUENTLY ASKED questions
QUESTIONS & ANSWERS
A few practical details about the process, scope, copy, platforms, and what happens once you decide to build your launch.
