WHEN YOUR REPUTATION STARTS OPENING BIGGER DOORS
Your team needs more than a set of brand files
You’re being considered for higher-value work
You’re stepping into greater visibility
Your offers need more considered presentation
You want to know how the identity translates into the materials you actually use, and give your team enough guidance to apply it well. That means considering the website, proposals, content, and launch assets while the brand is being developed.
Your proposal gets forwarded, your website gets reviewed, and people who haven’t met you become part of the decision. What they see needs to communicate the quality and depth that your existing clients already know you for.
You’re pitching podcasts, being invited to speak, or building partnerships that put your name in front of new audiences. When people look you up afterward, you want them to find a business that reflects the expertise that got you invited.
You sell work that takes some understanding, to buyers who look closely before committing. The way your information is presented needs to help them understand the offer, assess its relevance, and find answers to the questions influencing their decision.
WHEN A VIP MONTH MAKES SENSE
pov: what we can build together
you can also click the button below and explore the full capabilities deck
The businesses below have different buyers, different offers, and different expectations to meet. Each visual direction grew out of understanding those differences and considering how the brand would actually be experienced, from a first visit to the website to a closer look at what’s on offer.
HERE'S HOW THE VIP MONTH WORKS
We reserve a dedicated window for your project, with clear steps for sharing what I need, reviewing the work, and giving feedback. I walk you through the thinking behind the design as we move toward launch.
01 / Understanding the business
Before design begins, I work through your intake and existing materials to understand your positioning, offers, buyers, and what this project needs to support.
We clarify the reasoning behind your references and preferences, along with the practical requirements that will influence the work.
02 / Developing the direction
For branding, I develop the visual direction and test it across applications relevant to your business, so we can assess how the elements work together in use.
For your website, I work with your supplied copy to shape the page layouts, considering what needs emphasis, how people navigate the information, and where they need a clear next step.
03 / Walking you through the work
You’ll see what I’ve created alongside an explanation of the decisions behind it, so you can understand how the direction connects to your business and give feedback with that context.
We then refine the work through two revision rounds, with two rounds per phase for the combined branding and website project.
04 / Preparing you to use it
I prepare the final files or website, the launch assets included in your package, and the guidance you and your team need to use what we’ve created.
Throughout the project, I’m considering how the work will function once it’s in your hands, including what needs to be editable, reusable, or explained.
- Megan Long, Founder Second First®
"It felt like we suddenly had an executive-level expert embedded in our team."
DRS was first on my radar over a year ago after seeing projects that really resonated with my aesthetic: polished, professional, and B2B appropriate, without being cold and lifeless.
Diana has the ability to masterfully interpret the client's vision, while layering on her own expertise and creative direction. Because of this, there were areas that she took the initiative to provide alt copy, or add to the project in ways she knew would convert better, but never in a presumptuous or pushy way.
When I received the finished draft of this sales page, I totally cried at how absolutely seen and understood I felt, and how well-taken-care-of the brand was. She clearly has high standards for herself and her studio, and it's incredibly appreciated. She immediately understood not only our company, but our ideal client (and their psychology).
There is no way this project and upcoming launch would be nearly as successful without Diana.
the BRANDING VIP MONTH
A brand identity considered in the context of your whole business.
We translate your positioning into a visual identity that represents the reputation you’ve earned and helps buyers recognize the quality of your work. Throughout the process, I consider how that identity will function across your offers, content, and client-facing materials, with the guidance your team needs to apply it well.
Brand launch assets
Brand guidelines & handoff
Brand & creative direction
Complete visual identity
Brand application & testing
Five content-led carousel templates
Investment: $8,500
*50/50 Payment Plan available
the Website VIP MONTH
A digital experience that reflects your expertise and how your buyers make decisions.
Your website needs to help people understand the depth of your work, explore your offers, and feel confident taking the conversation further. I bring creative direction, buyer psychology, and UX into the design, considering how the experience holds their attention and makes detailed information easy to navigate.
Website handoff & guidance
Website launch assets
Custom website design & build
UX & page layout
Responsive design
Website setup & integrations
Investment: $8,500
*Website copy and blog content are supplied by you or your copywriter.
Blog setup
*50/50 Payment Plan available
THE BRAND & WEBSITE partnership
Your brand and website, developed with the whole business in view.
You want to put your business forward for the clients, contracts, and opportunities you’re ready to pursue, knowing your brand and website support that ambition. Together, we shape how your business is seen and understood, so the people you want to reach can see the relevance of your expertise, understand your offers, and feel confident taking the next step with you.
Investment: $15,000
A combined investment of $2,000 less than booking separately. [Payment plan available]
2 vip months
Includes everything in the Branding and Website VIP Months, with one coordinated launch and two revision rounds per phase.
Hi, I'm Diana
I’m thinking about how you’ll use it while I’m designing it.
I’m a brand and creative director, and the questions I ask tend to reach beyond the design itself. What are your buyers looking for before they commit? How does this offer connect to the rest of your business? Will your team be able to use what we create?
Those answers influence the work. I test visual directions with content and applications relevant to your business, consider how your website presents detailed information, and explain the choices so you understand how everything fits together.
My clients bring deep expertise in what they do. I bring the creative direction and systems thinking to help that expertise come through in how their business looks, feels, and functions.
marissa, pané marketing
"I've been obsessed with your work since like 2023..honestly it may be back even farther to 2021 lmao - you were the FIRST choice if not the only choice. I am the pickiest b*tch when it comes to design-related things, and I knew I'd never be happy with someone I hired unless I was already obsessed with everything they produced - like a full, wide range of projects in your portfolio showing multiple styles really sealed the deal for me because most designers have 'a style' and it infuriates me when everything looks different....but still the same
Diana is super organized, on top of her sh*t, incredible at communication, and will give you so much more than you think you need
Just hire her. she's a magical design wizard who somehow knows you better than you know yourself and can blend every nook and cranny of your personality into one cohesive brand that feels SO you even when you yourself can't ever really articulate who you are.
"With this brand refresh I'll feel more comfortable with higher price tags"
dynasti hunt, tayden impact partners
"She built Tayden’s original brand from the ground up with such clarity, care, and intentionality - and it continues to hold true, even as we’ve evolved. When we needed to revisit and expand key materials recently, I knew immediately that I wanted to bring her back in.
Diana has that rare ability to blend strategy with design, to translate vision into something that feels not just beautiful but true. She helped us organize, refine, and elevate our branding experience so it could keep pace with our growing systems and deeper body of work. Every time we work together, I walk away feeling seen, supported, and proud of what we’ve built.
I keep coming back because Diana doesn’t just get the assignment, she makes it better. She’s a thought partner, a systems thinker, and someone who genuinely cares about the work and the people behind it. I can’t recommend her highly enough."
"Working with Diana is one of the best decisions I’ve made as a founder."
heather c., The lever
She doesn’t just design; she listens, collaborates, and then brings ideas to life in a way that always exceeds expectations. Her creativity, combined with her passion for quality, makes every project feel personal and polished.
I chose Diana because of her portfolio’s exceptional quality and her reputation for being reliable and easy to work with. We have worked together on several projects now - she's quick, ultra creative, and nails my vision every time.
Her ability to deliver high-caliber designs made the investment worthwhile, and I knew I’d be getting work that felt uniquely crafted for my brand.
Her dedication to both creativity and precision truly sets her apart!
"The best part of working with Diana is her commitment to understanding my vision down to the smallest detail."
lacey madison, founder, investor
Diana is a long time friend of mine who just from day one... I knew she was ABSOLUTELY INSANELY Brilliant and SO incredibly talented. She CONSISTENTLY tested the boundaries for what was possible in Design and it is so much of the reason I decided to work with her.
I am an against the grain type of founder - while everyone else goes left, I go right and Diana just understood that whole heartedly and truly captured that essence from day one.
Because of her - I was able to buy back more time doing other things in my business and enjoy the last few weeks of pregnancy I had left!
Ummm... run dont walk. Like don't consider anyone else... you know that list of contractors you were tossing between? Throw it in the bin. It is a clear answer. HIRE HER.
"This woman puts her heart and soul into EACH AND EVERY PROJECT!"
5 New 1:1 Clients
63%
Conversion Rate
After We Launched Her New Website
50+ Waitlist Signups
to her in-person event
Booked Out
Quarter In Advance After Rebrand Launch
this time, the proof is in the pudding numbers
Ready to hand over the vision and let the execution begin?
Let’s start the binge.
A quick note before you apply
If you are still in conversations with other designers, finish those first and come back if none of them feel right. I work best with people who have already decided — and you deserve someone who is fully in it with you from day one.
Questions before applying? Just ask. I'm also happy to connect you with past clients. 👇🏽
FAQ's
No. Booking secures your spot on the calendar. Once you’re in, we use the lead time—the prep period—to align on exactly what’s needed. The earlier you book, the more time we have to gather assets and refine the strategy without any last-minute rush.
We nail down the strategy and visual direction during the prep phase before any active design begins. You are part of the decision-making process throughout the intensive, so the final delivery is never a surprise. The post-execution support window is also there for any final refinements.
You don’t need to clear your entire schedule, but you do need to be reachable for feedback at key milestones. I handle the execution and the heavy lifting; you handle the high-level reviews. We move fast, so timely feedback is what keeps the momentum going.
We scope your project thoroughly before we start so the deliverables and the timeline are clear. If your needs genuinely expand during our time together, we’ll have a conversation about it. There are no hidden fees or surprise cost structures.
As soon as you’re ready to move forward. Because I only take on one intensive at a time to ensure you have my undivided priority, the calendar fills up quickly. Booking early also gives us a longer, more relaxed prep period to get everything right.
You receive a full handover with walkthrough videos and documentation so you (or your team) can take the reins. You also have a dedicated window of post-execution support for any final questions. For founders who want ongoing creative oversight, the Brand Director Partnership is the natural next step.
No. Every asset I build is custom-crafted based on our specific strategy. I don't use AI-generated brand assets or layouts. My work is grounded in human intuition and a decade of design experience, things that can't be replicated by an algorithm.
No. Every brand and website is built from scratch based on your specific strategy and needs. I don't use pre-made templates; I build custom systems designed for your business's current stage and future scale.
