After spending 6+ years as a SHRM-CP HR Professional and 5+ years of emulating brand voice in an impactful way for brands like Uniqlo, Dunkin’, Burts Bees, and Oral B, I took my breadth of experience and launched my copywriting studio, JOUHCO™. Since then, I’ve trained under several industry leaders: Rob & Kira’s The Copywriter Club Think Tank, Joanna Wiebe’s Copy School—earning certifications in Emails, Funnels, Landing Pages, Website Copy, and Sales Pages, Justin Blackman’s Codex Academy—earning a certification in Brand Voice, and Troy Ericson’s ELM Certification Program—earning a certification in Email List Management.
With my high-conversion storytelling approach, I holistically identify your secret sauce, nail your messaging, and craft compelling copy that deeply resonates with your dream clients and inspires them to take action. I thrive working with multi-passionate and ambitious CEOs in industries like coaching, consulting, photography, therapy, marketing agencies, personal brands, etc. Pairing my proficiency in brand messaging + voice, website copy, and email list management, I know how to pack a punch that positions your brand irresistibly. When I’m not serving storytelling hotttt, you’ll catch me snuggling with The Fluff Club, reading thrillers, or dancing like no one’s watching.
Storytelling was always something that was near and dear to my heart. Growing up, my family always told me I had a way with words and that I can captivate someone with my wild imagination. I had dreams of become a writer, but that fell short because it wasn’t an “ideal career”. After growing my career in HR Management, there was a pivotal moment where I decided to put my mental and physical health first and take a leap of faith. I quit my corporate job and never looked back.
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Jenn and Diana both share deep passion for PERSONALITY INFUSED brands. If you are someone who just lacks that "oomph" in their business, we are your powerhouse duo! From developing your website copy, to setting strong foundations through brand messaging AND killer brand direction.