Hello, hi! I’m Elise and I’m a conversion copywriter and educator for ambitious female entrepreneurs.
I could bore you with all of the details about how I studied Journalism, got my start in PR and worked as a media consultant for a federal MP, but pssssh, that’s totally snoozeworthy. ;)
The really good stuff is the amazing women I’ve had the honour of working with since starting my business. Over the years, I’ve “learned the ropes” of conversion copywriting or “acquired my expertise”, so to speak, on the job – diving deep into the brands of female entrepreneurs. They have inspired me to be better and hone my craft time and time again.
My thing? I firmly believe that conversion starts with connection. That’s why, before I ever put pen to paper, you’ll find me deep in detective-style research (sparkling rosé in hand), uncovering “its-like-you-read-my-mind” moments that speak directly to my clients’ dream clients' souls.
Create a retainer service (or monthly membership). This allows you to create predictable income in your business while refining your offer, making it the very best that it can be. This also allows you to not have to spend soooo much time creating personalised packages or constantly finding new ways to market your services, because you already have established clients. And, if you create a referral-worthy experience, those loyal clients will tell their friends about you (a win win!). Of course, this is my personal experience with what works best for me – take it with a grain of salt, everyone’s business is different and what works best for their lifestyle might differ too!
Another tip (because I can’t stop at one!), especially for the female founders and CEOs who are new to business (but applicable at all stages), is networking! There’s SO much power in connecting with other business owners, particularly those who offer complementary offers. You may be able to explore ways you can partner to share about your offers to each other’s audiences, or you may simply be able to leverage each other’s influence and add value to each other’s audiences through shared blog posts, Instagram posts, podcast interviews, email newsletter blasts, etc… the sky’s the limit with this one. ;)
The short version – my husband and I had a trip booked to Europe and wanted more money to enjoy it… so, I started a copywriting business.
The long-ish version – six months on from quitting my job as a media consultant to go all in on my lifestyle blog, I realised I wasn’t quite making the kind of money I’d hoped to. Hubby and I had a trip booked to Europe and we needed cash, stat. So, I thought, why don’t I combine my passion for empowering women with my skills in the media and writing sphere and start a copywriting business? Around 30min after that initial thought came into my brain (#imovequick), I threw up a post in an Australian female business Facebook Group letting people know that I was starting a copywriting business and sharing an introductory offer for $50 bios.
A bunch of people said “heck yes”, because, well, that’s kind of a no brainer (yikes!). That started a small but consistent stream of PayPal notifications, signalling that this whole “business-ish” thing actually worked, hooray! From those very humble (but super exciting) beginnings, I did all sorts of odd copy and content-writing jobs before streamlining my services to focus on web and sales copywriting. That was a good few years ago and I’ve had many iterations of my business since. Oh, and I’m pleased to say I don’t offer $50 bios anymore (#sorry). ;)
Make it to the bottom of this post? Hiiiii – I’d love to connect with you! Shoot me a DM @connectioncopyco on Instagram and let me know what your favourite takeaway was (or ask me a question – I’m all ears!).
If you want to learn more about how my team and I can help you write copy that converts (whether that’s from the ground up, month after month, or DIY-style), head on over to connectioncopy.co to peruse our offers and get lost down a rabbit hole on the blog. ;)
If you prefer to listen to tangible copy tips and business chatter in your ears, tune in to my podcast, the Expert Status Show, on Apple Podcasts or Spotify.
Thanks for reading!