You know that feeling—the one where something in your business isn’t quite clicking, even though everything on the surface looks great? At first, it’s easy to dismiss. Maybe you just need to tweak a few things, refresh your visuals, update your messaging.

If you’re looking for a way to create a quiz that connects with your audience, reflects your brand, and drives results, you’ve probably heard of Interact. As a brand director, I don’t just see quizzes as fun marketing tools—I see them as opportunities to create meaningful touchpoints with your audience. In this article, I’m sharing my step-by-step framework for using Interact to build quizzes that aren’t just engaging—they’re strategic, intentional, and tied directly to your offers.

You’ve hired the best you could find—talented designers, copywriters, even project managers. But something’s still missing. Deadlines are slipping, revisions are piling up, and deliverables feel ‘fine,’ but not exceptional. And somehow, it’s still on you to make the final call, to clean up the rough edges, to ensure everything truly represents your client’s brand.

A sales page isn’t just a sales page—it’s a promise. Your opt-in form isn’t just collecting emails—it’s the first step in building trust. And your launch? It’s not a collection of random assets—it’s an ecosystem that has to work seamlessly to connect, convert, and scale.